Pokémon Turns 30 Today! Here Are 30 Must-Shop Picks to Celebrate, From New LEGO Sets to Designer Merch

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Calling all trainers! It’s Pokémon Day, and this year it’s even more special because we’re celebrating the 30th anniversary of the popular franchise. It was 30 years ago that the very first set of Pokémon video games were released (Pokémon Red and Green, anyone?), and to this day, kids and adults are still lining up for trading card drops, wearing character merch, and snuggling up to their favorite Pikachu plush toy.

To celebrate the big 3-0, we rounded up some of the best, cutest, and most highly-coveted Pokémon merch out there right now. Whether you’re looking to accessorize or add to your trading card collection, we’ve got you covered. Check out our top picks below.

Best of Pokémon 30th Anniversary Merch

If you’re looking for items that specifically celebrate Pokémon’s 30th Anniversary, there are two places we recommend searching online. The first is the Pokémon Center online, which has an entire collection for the anniversary. You have your pick of clothing (their crop sweatshirt is super cute), drinkware, a collectible pin, accessories, and a special double deck box. They even released merch featuring the opening scene of the Pokémon Red and Pokémon Green video games, which is sure to take fans way back.

Although the selection of much more limited, you can also find Pokémon 30th merch on Amazon. They’ve got the same flat bill hat and tumbler that you can find at the Pokémon Center online, along with the lanyard and card sleeves, among others.

Toys & Games

Of course, you can’t have a roundup of the best Pokémon merch without highlighting some cool toys, games, and trading card sets. Fortunately for us fans, there were a few big drops to celebrate the big anniversary — the biggest of them all being the brand new Pokémon LEGO sets. Three new sets just dropped featuring fan-favorite characters, Pikachu and Eevee, as well as a big 6,838-piece set with Venusaur, Charizard and Blastoise. To make things even sweeter, LEGO is even giving away a free Kanto Region Badge Collection with the purchase of the latter, so it’s definitely one to grab if you are a fan of the franchise.

In addition to the LEGO sets, new TCG tins dropped with Mega Charizard and Mega Charizard X — both of which are selling fast, FYI. Today, you can even grab some other Pokémon faves like Build-a-Bear plushies, a Pokémon-themed Monopoly board game, jigsaw puzzles, giant Squishmallows, and so much more. You can even pre-order the new Pokémon Pokopia game for the Nintendo Switch, which is set to drop on March 5th.

Clothing & Accessories

Now on to our personal favorite category: fashion. The truth is, you don’t need to search too far to find wearable Pokémon merch. In fact, you can easily find cool graphic tees on Amazon, Walmart, and even Hot Topic. But there’s so much more out there than fun graphic tees to rep your love for your favorite Pokémon. Just recently, BoxLunch released a collection to celebrate the 30th anniversary, which features exclusive sweatshirts, hats, socks, and even a Loungefly mini backpack of the Pokémon Master Ball.

If you really want to take your Pokémon look to the next level, luxe fashion brand, MAISON de SABRÉ released a limited-edition Pokémon collection that’s definitely a must-see. The online-exclusive collection features adorable Pikachu leather bag charms, wallets, and even a special Pikachu edition of their Medium Palais handbag. The collection can be found on MAISON de SABRÉ and Nordstrom.

But of course, there’s so much more. Take a look at some of our favorite Pokémon clothing and accessories below.

Beauty

Beauty may not be one of the first categories you think of when it comes to Pokémon collabs, but there have been quite a few. For instance, Lovisia had a Pokémon collab that featured character-themed hand creams and lip creams. K-Beauty brand, JMsolution also had Pokémon-themed sheet masks, which you can probably shop through resellers if you’re shopping in the US.

If you’re looking to add some color to your makeup routine, ColourPop has a playful Pokémon collab worth checking out. They’ve got cream blush sets, pH lip balms, lip gloss, and even a rainbow eyeshadow palette that offers a seemingly endless amount of creativity. You can find the collection at ColourPop and Amazon.

Home

Lastly, we’ve got the home category, which basically has all kinds of items you can buy to add more Pokémon fun to your day-to-day routine. Whether you’re looking for a sturdy cooler to keep your drinks chilled for those warmer spring days or a cool desk chair to make studying way more comfy, there’s something for every fan to enjoy. There’s even a bag of Pokémon Goldfish crackers for just under $3, which is probably what we’ll be stocking up on to celebrate the day.

With that said, see a few of our favorite Pokémon home picks below.