Irma is wreaking havoc on plane ticket prices
As Hurricane Irma continues toward Florida, people potentially in the storm’s path have been rapidly booking flights and changing existing flights to leave town earlier. As a result of the ticketing surge, airlines’ dynamic pricing models are presenting some customers with flight options that cost thousands of dollars more than usual, leading to accusations of price gouging.
Over the past couple of days, people searching for any remaining flights out of Southern Florida airports have been posting screenshots to Twitter of their highly inflated potential itineraries. One woman using Expedia was shown a Delta itinerary between Miami and Phoenix for $3,258. (Delta later directly reached out to her and she was able to book a seat at a lower...