Intel wants to splash advertising (and Batman) on the screens of self-driving cars
Intel, which is trying to stake out a position as the leading provider of computing power for self-driving cars, is teaming up with Warner Bros. to develop “in-cabin, immersive experiences in autonomous vehicle settings.” Intel assumes that in the future, you’ll be watching movies and augmented reality productions instead of the road, while your robot car whisks you to work or the grocery store. This is the first major partnership between a movie studio and a tech company working on autonomous driving technology.
It’s also the first indication that the future of driving will be chockablock with advertising. We’re used to seeing ads on the side of the road while driving, or...