Hollywood’s pivot to AI video has a prompting problem
It has become almost impossible to browse the internet without having an AI-generated video thrust upon you. Open basically any social media platform, and it won't be long until an uncanny-looking clip of a fake natural disaster or animals doing impossible things slides across your screen. Most of the videos look absolutely terrible. But they're almost always accompanied by hundreds, if not thousands, of likes and comments from people insisting that AI-generated content is a new art form that's going to change the world.
That has been especially true of AI clips that are meant to appear realistic. No matter how strange or aesthetically inconsistent the footage may be, there is usually someone proclaiming that it's something the entertainment industry should be afraid of. The idea that AI-generated video is both the future of filmmaking and an existential threat to Hollywood has caught on like wildfire among boosters for the relatively new technology.
The thought of major studios embracing this technology as is feels dubious when you consider that, oftentimes, AI models' output simply isn't the kind of stuff that could be fashioned into a quality movie or series. That's an impre …