Is Kamala Harris Running? Why She Relaunched Her Social Accounts
Former Vice President Kamala Harris has rebranded her KamalaHQ social media account, sparking rumors of another presidential run.
On Wednesday evening, she announced a relaunch of KamalaHQ on X, the account that served as her primary social media presence during the 2024 election.
The video post featured a mock login page for the KamalaHQ account, and included multiple failed password attempts like “waytooonline,” “thebabysitterisweird,” and project2025wasreal” before “headquarters” worked. The post was captionless.
— HQ (@headquarters_67) February 4, 2026
The initial reaction was disdain, as many assumed it was an announcement of her candidacy for 2028.
But on Thursday, Harris clarified that her social media accounts—which have seven million followers across X, TikTok, and Instagram—will be devoted to “an online organizing project for next generation campaigning.”
The new accounts will be called “Headquarters,” which they describe as “the new Gen-Z led progressive content hub.” The new username is “headquarters_67.”
“So KamalaHQ is turning into ‘Headquarters,’ and it’s where you can go online to get basically the latest of what’s going on, and also to meet and revisit with some of our great, courageous leaders,” Harris said in an announcement video from the account Thursday morning. “Stay engaged and I’ll see you out there.”
The account will be run by 501(c)(4) People for the American Way and Luminary Strategies, a consulting firm that emerged from Harris’s former social media team.
Welcome to Headquarters, the new Gen-Z led progressive content hub. pic.twitter.com/7EQyz3DFpd
— HQ (@headquarters_67) February 5, 2026
For what it’s worth, this hasn’t exactly quelled the initial rumors of Harris returning to the presidential fold, as this media arm could certainly be a part of that larger effort. But for now we can only speculate about the potential of this new “Headquarters.”