SCALE Green, the world-first short term rental sustainability conference launched

LONDON – SCALE, a series of events catering to short-term rental property managers, has announced the first edition of SCALE Green, which will take place in London on 23 April 2024. The conference will be a world-first, solely dedicated to spotlighting and enhancing sustainability efforts in short-term rentals.

The event is in collaboration with four leading sustainability experts in the holiday let sector: Bob Garner, CEO at EnviroRental, Vanessa De Souza Lage, CEO at Sustonica, Marc Ribail, Founder and CEO of QALIA and Nikki Mattei, a sustainability specialist. Lead sponsors for the event include Sykes Holiday Cottages, Avantio and Smily.

Up to 100 property managers are expected to attend the half-day event. They will help to build a “Climate Action Plan” with nine educational sessions designed to showcase actionable steps that professional managers, owners and hosts can easily implement.

Speaking alongside the four sustainability experts will be Graham Donoghue, CEO of Sykes Cottages, Rachel Parsons, Sustainability & Leadership Coach at The What If Department, Ufi Ibrahim, CEO at Energy & Environmental Alliance and Katy Davies, Head of ESG at Host and Stay.

Damian Sheridan, Founder and Director at SCALE, said: “With this first edition of SCALE Green, we aim to set a precedent for sustainability to be at the forefront of the short-term rental sector. It’s been a core part of our discussions at the SCALE events over the years, and to have the opportunity for a day solely dedicated to an actionable green message is crucial for our journey to be a leading resource for the STR and holiday let sector.”

Bob Garner, Founder of EnviroRental, said: “The message of sustainability as a foundation for the short-term rental sector is beginning to gain momentum, and it’s important that we build on this progress. Our mission for Scale Green is to educate property managers, and, through them, the wider travel sector – helping the entire industry see the opportunities and business advantages of being more sustainable.”