Nike and Adidas go head-to-head at Euro 2020. Ronaldo tops the player brands
June 23 – Nike lead Adidas 9-8 in the Euro 2020 battle of the kit suppliers though Adidas take pride of place when it comes to the biggest deal, spending €85.2 million on their German partnership, compared to Nike’s biggest deal being the €60.8 million they spend with England.
What is most noticeable about the ranking by value is how much more Europe’s biggest nations of German, England, France, Italy and Spain generate from their kit supply deals compared to the other 19 nations competing at the Euros.
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