Blockchain specialist Zytara Labs signs €36m shirt deal with Roma
July 28 – AS Roma have teamed up with Zytara Labs, a leading blockchain enterprise, who will become the club’s main global partner in a three-year deal.
The agreement with Zytara is worth €36 million over the course of the partnership.
As part of the agreement, the DigitalBits logo will feature on the front of the club’s home, away and alternate shirts for the AS Roma’s men’s, women’s and youth teams.
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