Kelme breaks into major championship football with AFC partnership
August 24 – Sportswear brand and ball supplier Kelme has become the Official Global Supporter of the AFC’s National Team Competitions in a deal that includes providing the official match ball for the AFC Asian Cup China 2023.
The deal with Kelme covers the 2021 to 2024 rights cycle and will see Kelme provide sports apparel and accessories for the AFC’s national team competitions, including the Qatar 2022 qualifiers, the Asian Cup 2023 in China,
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