Coca-Cola makes Euro 2024 its 10th finals sponsorship
October 26 – Coca-Cola has become a global sponsor of Euro 2024, UEFA confirmed on Wednesday.
The soft drink giant continues its long attachment to Europe’s flagship tournament with the partnership, having first sponsored the European championship in 1988.
The agreement covers exclusive pouring rights at the 10 host stadiums in Germany as well as at the fan zones and fan villages during the tournament.
“For more than three decades,
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