What made Toto Wolff pull the plug on Mercedes’ sailing and consulting plans?

Mercedes team principal Toto Wolff has confirmed that Mercedes is shutting down its plans in America's Cup sailing and technology consulting as the team prioritises the Formula 1 season this year. 
Speaking to Forbes about the news, the Mercedes CEO and team chief was open about why the Brackley outfit has chosen to abandon these programmes. 
“We don’t want to do this anymore ...Keep reading