Université de Lille - Brand design
New visual identity for Université de Lille, A university at the heart of global transitions, a major force in higher education In January 2022, 5 institutions located in Lille joined forces to create one of the largest European universities: Université de Lille. With more than 80,000 students, Université de Lille aims to develop new ways of reinventing progress, creating new training courses and innovating through research, while developing its links with the metropolitan, regional and international ecosystem. Graphéine accompanied Université de Lille in the definition of its visual identity, its brand architecture and its graphic guidelines in a co-construction process. Several workshops were conducted between June and July 2021. These co-creative workshops led the participants to question the values of the project, the symbolic vision of the university and the image of Lille territory.