How do we analyze vast swaths of data and who decides what to collect? For example, big data may help us cure cancer, but the choice of data collected for police work or hiring may have built-in biases, explains danah boyd. "All the technology is trying to do is say, 'What can we find of good qualities in the past and try to amplify them in the future?' It's always trying to amplify the past. So when the past is flawed, it will amplify that."
