Millennials don't mind spending more money on things that are good for the planet
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- 73% of millennials are willing to spend more on sustainable goods, in comparison to just 66% of general consumers.
- Brands have noticed that the millennial consumer increasingly wants for their purchases to align with their own beliefs and values.
- Correspondingly, recent years have seen a growing demand for farm-to-table produce, sustainable farming, and organic products.
In 2015, Nielsen polled 30,000 consumers in 60 countries around the world. They wanted to know more about what influences how people feel about brands, and how those feelings impact buying behavior.
One overwhelming conclusion of the report? That across the board, consumers are willing to pay extra for one thing: sustainability.See the rest of the story at Business Insider
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