A Chicago suburb with cheap housing is banking on becoming the next millennial destination

Think Homewood

• The Chicago suburb of Homewood, Illinois has launched an ad campaign targeted at millennials.
• The comic-style campaign by illustrator Marc Alan Fishman bills Homewood as diverse, affordable, and community-oriented.
• A growing number of Americans under 30 may be ditching the city for the suburbs. However, other urbanism experts refute the trend.

Several recent surveys suggest that American millennials — commonly defined as those born between 1981 and 1996 — are ditching city life for a more quiet existence in the suburbs. While other experts contest whether that's actually true, some suburbs are nevertheless attempting to attract more residents in their 20s and early 30s.

Homewood, Illinois, a suburb about 25 miles south of downtown Chicago, just launched a comic-style ad campaign that tries to do just that. Called "Think Homewood," the campaign bills the town as a neighborly, diverse, and affordable place for millennials to live. It was designed by illustrator and Homewood resident Marc Alan Fishman, and was first spotted by sociologist John Joe Schlichtman who recently wrote about the suburb in The Chicago Tribune. See the rest of the story at Business Insider

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