Technology Focus: Moving to the Zettabyte Era
Don't look now but we're already in the zettabyte era. Next year, market forecaster IDC predicts, the volume of digital content will rise 48 percent, to 2.7 zettabytes. That's a long way from your first PC or Apple II. A zettabyte is 10 to the 21st power. For easy comparison, a terabyte is 10 to the 12th power, or a trillion bytes. That's a lot of data to be generated and managed, both via the firmware of the operating instructions embedded into electronic products like a laser printer, or the software that essentially runs the product.