Zipcars As People?
With Avis Budget's announcement that it is acquiring Zipcar, WSJ's Andy Jordan looks at Zipcar's "personalization" strategy, which encourages users to refer to the cars by name and see them as their own.
With Avis Budget's announcement that it is acquiring Zipcar, WSJ's Andy Jordan looks at Zipcar's "personalization" strategy, which encourages users to refer to the cars by name and see them as their own.