User-Feedback Requests: 5 Guidelines
Summary: Surveys asking users to give feedback during or after an interaction should not interrupt the users' task and should be sent to the appropriate channel. They need to be short, easy to complete, and give the user the opportunity to provide details about their experience.
Providing ways for users to share their thoughts, feelings, and issues during or after an interaction with your site or app helps UX teams plan user research , make design decisions , and improve their digital product’s overall user experience.
UX teams often refer to feedback-survey data obtained during or after an interaction as a voice-of-customer (VOC) program . This article offers guidelines for effective feedback surveys.
1. Task, Then Ask: Tailor the Timing of the Ask
Don’t flood users with intrusive popups asking for feedback as soon as they land on a page. How can they give feedback about their experience if they haven't done anything?
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