How to Create a Successful Livestream-Ecommerce Experience
Summary: Livestreams that clarify key product features can be great add-ons for ecommerce. Determine the right platform and vibe, keep users engaged with rewards, and minimize the effort of checking out or reaching for support.
Livestream ecommerce is a business model where products and services are shown and sold via online video-livestreaming sessions . The hosts of these sessions can be retail sales representatives, celebrities, or influencers. Viewers can interact with the hosts by asking questions and getting immediate real-time answers.
According to WSJ, the revenue from US livestream shopping was $6 billion in 2020 and is predicted to grow to $57 billion by 2025. Big tech companies like Walmart and Target are exploring various ways to incorporate livestream sessions into their business models.
This article provides tips for deciding whether livestream sessions are the right for your business and for creating a successful livestream experience. They are based on our recent user-testing study of livestream ecommerce in China.
Read Full Article