Fusion Feng Shui: Ford's Marketing Misfire
Ford Motor Co. wants potential buyers of its new Fusion to think hard about the car's feng shui.
To that purposeful end, the auto maker on Friday released a simple but absurd chart demonstrating the Fusion's flow of chi, or life-energy. While this seems harmless at first glance, in reality the move smacks of being a poorly considered, random PR action to take advantage of consumers who are merely fad-following drones in Ford's eyes.