Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now cover all of the continental U.S., excluding Alaska and Hawaii. The data is...