AMC to pay $8M for allegedly violating 1988 law with use of Meta Pixel
Proposed settlement impacts millions using AMC apps like Shudder and AMC+.
Enlarge (credit: Henri Leduc | Moment)
On Thursday, AMC notified subscribers of a proposed $8.3 million settlement that provides awards to an estimated 6 million subscribers of its six streaming services: AMC+, Shudder, Acorn TV, ALLBLK, SundanceNow, and HIDIVE.
The settlement comes in response to allegations that AMC illegally shared subscribers' viewing history with tech companies like Google, Facebook, and X (aka Twitter) in violation of the Video Privacy Protection Act (VPPA).
Passed in 1988, the VPPA prohibits AMC and other video service providers from sharing "information which identifies a person as having requested or obtained specific video materials or services from a video tape service provider." It was originally passed to protect individuals' right to private viewing habits, after a journalist published the mostly unrevealing video rental history of a judge, Robert Bork, who had been nominated to the Supreme Court by Ronald Reagan.