Good Visual Design, Explained
Summary: To create visually appealing designs, align typography and elements to a grid, establish a clear visual hierarchy, use color strategically, and be consistent in your application of various design elements.
In this 3rd article in the anatomy-of-good-design series , I explain visual-design principles that contribute to good-looking designs, with real-site examples. How something looks does affect the perception of how well it functions.
Visual Principle: Grid Use and Alignment
Grids help designers create cohesive layouts, allowing end users to easily scan interfaces. A good grid adapts to various screen sizes and orientations, ensuring consistency across platforms. Grids are made up of columns with gutters between them. While there is no ideal gutter size, different gutter sizes are suited to different purposes.
This page from Flamingo Estate uses a 3-column grid, with thin gutters.
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