Ford Assembles Team Of “Super Smellers” To Find The Perfect Car Scent
This article originally appeared on https://www.motoroids.com/
Smell is the most sensitive and powerful of the five senses, and the one most tied to memory and emotion. It affects 75 percent of our daily emotions and can influence mood, well-being and pleasure. Smells can create lasting connections between a brand and its customers. The perfume industry has been built around this connection. […]
Ford Assembles Team Of “Super Smellers” To Find The Perfect Car Scent