Geniee, Inc. (“Geniee”) and SoftBank Mobile Corp. (“SoftBank Mobile”) today announced they have concluded a contract for a business tie up. Under the agreement, SoftBank Mobile will commence an SSP
*1 business starting November 2014 in collaboration with Geniee to strengthen the SoftBank Group's Internet advertising business. Also in line with the contract, SoftBank Corp. will purchase 32.9% of Geniee's outstanding shares.
*2
