The Athlete’s Foot (TAF) is undertaking a major transformation drive. Thru its Philippine franchise partner Planet Sports Inc., TAF recently unveiled its new concept in its store at Bonifacio Global City and announced the start of the brand’s repositioning to the lifestyle segment. TAF stores will now house products that embody the needs of the globally oriented and fashion aware consumers through brands such as Nike, Adidas, New Balance, Asics, as well as Puma and Reebok Classics in the near future. Anton Gonzalez, President of Planet Sports Inc. (PSI) Mikey Punsalan, TAF concept specialist—together with Pepe Cervero, Planet Sports’ merchandising manager, who talked about the brand’s new global standard and Kirsti Boessenkool, TAF global store development manager—shed some light on how far the brand has grown from its roots in Pittsburg, Pennsylvania in 1971. In 2012, the business was acquired by Intersport International Corp., the world’s largest sporting goods retail [...]
