Entertainment giant Vivendi said Tuesday it was launching the “world’s first premium series for mobiles” with a slate of 25 dramas made in ten ten-minute parts. The fast-paced thrillers, romances, sci-fi and action stories are made to be viewed while people “wait for their bus or train or while you queue for a coffee”, Vivendi Content chairman Dominique Delport told reporters at the MIPTV festival in Cannes, France. Photo courtesy of userlogos.org He claimed it had the potential to change the way the millennial generation watched drama. “Around 60 percent of smartphone users watch videos daily, but they are not likely to jump into a ‘Game of Thrones’ while they are waiting for the bus,” Delport said. With more “cliffhangers and hooks to hold the audience” than in films or conventional TV dramas, a whole series will cost “no more than the price of a couple of coffees” to watch [...]
