Ford is coming after Tesla and wants an 'apples to apples' showdown between its F-150 and Elon Musk's Cybertruck (TSLA, F)

• Tesla CEO Elon Musk picked a fight with Ford as he unveiled his long-awaited electric pickup truck last week.
• In a sometimes awkward presentation, Musk took direct shots at the automaker and showed the Cybertruck beating the F-150 in a tug-of-war.
• "Hey @elonmusk send us a Cybertruck and we will do the apples to apples test for you," Sunny Madra, who leads Ford X, the automaker's mobility-ventures lab, said on Twitter on Monday.
• Musk replied: "Bring it on."
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A top Ford executive implied on Monday that Tesla's video showing its new Cybertruck beating an F-150 in a tug-of-war might not have been completely fair.

"Hey @elonmusk send us a Cybertruck and we will do the apples to apples test for you," Sunny Madra, who leads Ford X, the automaker's mobility-ventures lab, said on Twitter.

On Thursday, as part of a laser-filled reveal that didn't always go to plan, Tesla CEO Elon Musk went out of his way to take shots at Ford and other automakers.

"You want a truck that's really tough, not fake tough," he said.

Ford was quick to fight back.

"We've always focused on serving our truck customers regardless of what others say or do," a Ford representative told Business Insider.

Madra's tweet appears to be the first time since the Tesla reveal that a Ford executive has publicly discussed the Cybertruck. Musk responded to the Ford executive's challenge on Monday afternoon: "Bring it on," he said.

For its part, Ford has big plans for its own electric-truck fleet.

Earlier this year, Ford showed off an electric F-150 prototype that handily towed 1 million pounds of train cars for 1,000 feet. (For context, a properly configured Ford F-150 pickup truck can tow 13,200 pounds.)

It's not clear whether Tesla will take Madra up on the offer of a test, which could be the first of its kind for the nascent electric-vehicle industry — and certainly a treat for automotive fans.

• More on Tesla's new Cybertruck:
• People have been ridiculing Tesla's new Cybertruck for its unusual design — but some big names in Silicon Valley say they love the pickup
• Tesla surges after Elon Musk says more than 200,000 people have ordered the controversial new Cybertruck
• People are saying the 'cybergirl' who introduced Elon Musk at Tesla's Cybertruck unveiling was girlfriend Grimes — here's the evidence

SEE ALSO: The 12 coolest features of Tesla's new $39,900 Cybertruck pickup

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