Keanu Reeves Straps In For 'Rally Car'

There are two ways you can hope to capture the increasingly important Chinese market. Make a movie and hope that it connects with audiences there, or custom craft a vehicle that's tailor made to be a success in China. And the team behind "Rally Car" have done just that.

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Deadline reports that Keanu Reeves will lead the Harald Zwart ("The Karate Kid") directed movie about an aging, hotshot NASCAR driver who looks to put his crumbling personal and professional life back on track by getting a young Chinese woman as his co-driver, as gears up for take place in a rally race across China. See what I mean? 

At any rate, it's Keanu driving around in a car, hopefully with some decent one liners. And while you might wonder why Hollywood is bothering with a race movie when fare like "Rush" and "Need For Speed" more or less flopped, the latter picture actually earned $66 million of its...