HBO and Discovery are betting holographics are the future of content
Time Warner Inc.'s premium cable network HBO and Discovery Communications Inc. have bought equity stakes in holographic entertainment company Otoy Inc. Otoy, employs new technologies in creating media and entertainment content and its technology has been used in Hollywood films, such as "The Curious Case of Benjamin Button," "Spider-Man 3" and "Fantastic Four." The dollar figure of the investments weren't disclosed, but it builds on HBO's previously announced partnership with Otoy to develop programming for the network's venture with former "Daily Show" host Jon Stewart. "The future of media and entertainment is not going to be constrained by a screen, nor consumed through monolithic apps or platforms," said Otoy founder and Chief Executive Jules Urbach in a statement. "A key part of this endeavor is unifying production and delivery of content across all possible endpoints, from HTML5 to TV and social to wearables." The companies hope, through the investments, to develop original holographic content and tap into emerging technologies, such as virtual and augmented reality.
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