The 8 best online mattress startups for every type of sleeper

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Shopping for mattresses was once awkward and inconvenient; laying down in a warehouse with a sales clerk next to you is hardly the best way to judge your level of comfort.

But one surprising market that has flourished in the direct-to-consumer space is mattresses.

Below we're rounding up our favorite direct-to-consumer mattress startups, all of which come with pretty solid offers. In most cases, you're saving money on what you would be paying if you went to a showroom, and each has the added convenience of being delivered directly to your door.

Further, every mattress listed here comes with a 100-night trial, so if you try one out and don't think it's the right fit for you and your sleeping habits, you can simply return it a try out another one. If you're the type to truly chase down a deal, you could work this to get 793 nights of sleep on free mattresses, but we're going to guess you'll find something you like enough to buy before it comes to that.

Once you do settle on a mattress, be sure to treat yourself to a new set of sheets as well.

Helix

Helix

Helix emphasizes the customization of its mattresses, with the goal of outfitting every customer with the perfect sleeping surface. After filling out a questionnaire with information such as your height, weight, firmness preference, and sleeping style, Helix will develop your very own sleep profile, which will be analyzed to optimize the performance of your mattress.

They can even set you up with a split mattress so that you and your partner can both be perfectly comfortable on your side of the bed.

What it costs: twin ($600), twin XL ($700), full ($800), queen ($900), king ($995), California king ($995)

Standout feature: Mattress customized for you based on your individual sleep profile

Learn more about Helix here

Leesa

Leesa

In just two years of existence, Leesa has quickly become a major player in the straight-to-consumer mattress marketplace. As opposed to Helix’s customization model, Leesa has focused on creating one mattress that works for everyone.

There are different strategies to get to a great night’s sleep; Tech Insider reporter Rafi Letzter reports backs these claims up, confirming Leesa is perfect for his side-sleeping, back-aching, medium build. Letzter also notes that "back sleepers with large buttocks and more heavyset stomach sleepers might also appreciate the brand's softer cushion."

What it costs: twin ($525), twin XL ($625), full ($790), queen ($890), king ($990), California king ($990)

Standout feature: One mattress designed to work with all body shapes and types of sleepers

Learn more about Leesa here

Tuft & Needle

Tuft and Needle

Tuft & Needle was one of the first companies in the straight-to-your-door mattress marketplace.

Launched in 2012 by two Silicon Valley software engineers, the company is unique in that it still has not raised outside capital, meaning the only people cofounders JT Marino and Daehee Park are beholden to are their customers. And their customers should be fairly happy, as Tuft & Needle still boasts the most affordable mattresses in the industry, with its California King going for just $750.

What it costs: twin ($350), twin XL ($375), full ($500), queen ($600), king ($750), California king ($750)

Standout feature: Most affordable mattress in the direct-to-consumer market

Learn more about Tuft & Needle here

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