The 5 worst ads of Super Bowl 51
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The price of a 30 second ad for this year's Super Bowl cost advertisers upwards of $5 million, that's $166,667 per second.
We used a subjective determination of taste and a non-scientific measurement of social media enthusiasm to rank the ads we saw during this year's big game.
These are the five worst ads from Super Bowl 51.
5. Michelob Ultra - Our Bar
The Anheuser-Busch brand decided the best way to show it's low calorie beer is healthy was by depicting people working out for nearly the whole ad. That's until the end, where instead of drinking water or some kind of sports drink, the stars of the ad choose to drink a beer. Most crossfit fans will likely say that a beer isn't their beverage of choice after a workout.
The ad, while beautifully executed, was missing a message behind it and could have just as easily been a commercial for a sneaker brand.
4. H&R Block - Future
Not even the combination of artificial intelligence and Don Draper could have made this ad the right choice to kick off the Super Bowl.
It's not that H&R Block didn't try — the brand filled its Twitter up with Gifs and jokes about accounting.
But as some Twitter users pointed out: it's still accounting.
3. American Petroleum Institute
"Oil Gushes Art" is the kind of statement that's bound to rile up anyone that has some semblance of thought for the environment. It certainly started a debate.
The problem with API's ad was one of placement. The Super Bowl is a big mainstream event, known to offer viewers emotional ads or light-hearted ads for everyday products. Whereas the API is a trade association currently lobbying Donald Trump to ease regulations on the industry. Did it really need to advertise during the big game?
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