U.S. equities and stock exchange traded funds continued to hit new records as market optimism and strong retail earnings help support the momentum. The S&P 500 Index, along with related funds including the SPDR S&P 500 ETF (NYSEArca: SPY), iShares Core S&P 500 ETF (NYSEArca: IVV) and Vanguard 500 Index (NYSEArca: VOO), were 0.4% higher…