Porsche launches a car subscription service
Porsche will start a “subscription service” for customers that could give them access to a number of their sports cars and SUVs, from $2,000 per month.
Porsche Passport will start in November in Atlanta, the German company’s North American affiliate announced Tuesday. The automaker calls it a “white-glove” service intended to give users app-driven access to a different Porsche on a flexible schedule.
The pilot program being rolled out in metro Atlanta first is made possible through Clutch Technologies, LLC, which is part of the company’s Strategy 2025 that wants to cater to, “customers’ desire to experience our sports cars,” Porsche Cars North America president and CEO Klaus Zellmer said in a news release. Expansion into other markets...