Zipcar is offering unlimited access to its cars during the work week for a monthly fee
Zipcar announced a new program today for urban dwellers who are willing to pay a monthly subscription for unlimited access to its vehicles during the work week. It’s a sign that the Avis Budget Group-owned company, in the face of new competition from legacy automakers, has aspirations to become the Netflix for cars.
The new service offers a vehicle for unlimited and exclusive use from 5AM Monday through 7PM Friday, at monthly fees of $199 to $299 depending on the city, plus 45 cents a mile in the US. The cost includes gas, insurance, maintenance, and cleaning, as well as a dedicated parking spot. Zipcar typically has offered membership plans that included a $70-a-year fee, plus an hourly and daily rate for the use of a vehicle.