Wonder Woman 1984 and Hamilton’s three biggest lessons for streaming
Wonder Woman 1984 and Hamilton were two of 2020’s biggest films — at least where streaming was concerned. Recent third-party data suggests both releases drove crowds of subscribers to their streaming platforms (HBO Max and Disney Plus, respectively). More than any other movies that debuted online this year, Wonder Woman 1984 and Hamilton drove the most initial signups, according to new data from research firm Antenna. Data from research firm Screen Engine found similar results.
But digging into the data shows the successes of both releases are more complicated than they look. Unlike a conventional box office release, streaming success is measured not just in how many people saw the movie, but in how many people stuck around afterward....