Why Netflix is starting to crack down on password sharing
Netflix has for years ignored the fact that many of us are mooching off our friends’ and families’ accounts. But the streaming king now appears to be reconsidering its look-the-other-way policy, a shift that comes as Netflix’s growth slows and its annual production budget for churning out new hits creeps ever higher. In other words, Netflix needs more money.
The company this week announced that it’s testing a password-sharing crackdown that could curb the number of accounts mooching off account holders outside their own households. As part of this test, Netflix will soon offer users in Chile, Costa Rica, and Peru the ability to add up to two additional members to their Netflix membership as sub-accounts. In Costa Rica, this will cost...