Samsung’s new ploy to get kids off iPhones is a MrBeast sponsorship
Earlier this year, investment bank Piper Sandler published results from an annual survey showing that 87 percent of teens own an iPhone, leaving precious little market for Android device makers to carve up. But Samsung has a new plan to break the kids of their Apple addiction: Get YouTuber and restauranteur Jimmie Donaldson, aka MrBeast, to make content with its phones. Starting with a video where he drives expensive cars around.
Samsung writes in its announcement that this will showcase “what’s possible with a Galaxy smartphone for aspiring and professional creators.”
The company’s phones get some screen time in the video. There’s a quick mid-video ad read for the Galaxy Z Flip 5 with a nod to the S23 Ultra while MrBeast drives a...