The iPhone 15 Pro case market is a minefield right now
Between Apple no longer making leather products and the utter disappointment of the new FineWoven case, there’s more opportunity this year for third-party iPhone case makers than perhaps ever before. But for a lot of manufacturers, the new Action Button in the iPhone 15 Pro and Pro Max is throwing a big old wrench into their plans.
Over the past week, I’ve received case samples from a number of companies, and it’s clear which ones bet correctly on the Action Button’s existence and which ones hedged their bets a little too hard on Apple sticking with the traditional ringer switch. Some brands, such as Nomad and MOFT, bet that Apple would replace the ringer switch with a button this year and designed their cases accordingly: there’s a...