Sony’s touchscreen projector technology feels like the future of interactivity
This year at SXSW, Sony opened up what it calls the “Wow Factory” in a converted warehouse on Trinity Street in Austin, where members of its Future Lab program have set up some of the coolest and weirdest hardware concepts out there. The Future Lab program is a research and development initiative that urges Sony employees to think more about human interaction and creativity, and not just bigger screens and faster processors.
One theme Sony hit upon at last year’s show and brought back in full force this go around is projector-based touchscreen technology. The company has essentially taken its expertise in display projection and married it with some truly unique user interface...