eBook as a Promotional Tool
An eBook is the perfect product to use for specific campaign or promotion because it can be delivered remotely at very little cost and it serves as a reward for those customers who opt to engage with you. For this kind of promotional activity, you can use a good old-fashioned PDF, rather than looking at mobi or EPUB formats. Maybe you can use this kind of activity to build a direct relationship with your audience? Maybe you could use this to attract authors in a specific niche you are trying to capitalize on?
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