ESPN Drops New Creative Campaign ahead of NHL Season
Today, ESPN launched its National Hockey League (NHL) season-opening campaign, "To Know Hockey is to Love Hockey." The creative will debut on Oct. 2 during ESPN's coverage of the Monday Night Football game between the Seattle Seahawks and New York Giants.
The campaign was designed to showcase the electricity of the sport and its ability to capture the heads and hearts of fans. "To Know Hockey Is To Love Ho