Beyond broadcast: How local news can engage the next generation of news consumers
Social media and other alternative platforms have overtaken TV as the top news source for Americans — and Gen Z and Millennials are leading the charge. We explored how young adults consume news and developed actionable tips for local newsrooms to stay relevant, build trust, and connect authentically across platforms. If you want to understand — and reach — the next generation of news consumers, this is your playbook.
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