IDG Contributor Network: Will the Motorola Razr comeback succeed?
Motorola is at it again. This time they’re trying to revive the Razr phone. Razr was successful for a few short years (a decade ago), but it rose, then fell, then disappeared entirely as the Apple iPhone, Google Android and Samsung Galaxy rose. Now, since the larger smartphone marketplace is slowing, could this be the right time for Motorola to resurrect the Razr?
First, it’s important to know where Motorola stands today. For decades they were a leader in wireless communications, even before the cellular revolution. They were the strongest brand in the wireless business until the mid-1990s. The StarTac was their last big hit before they crashed and burned.