IDG Contributor Network: Why publishers should pay more attention to on-site search
You’ve been following all the rules – from how to best lure new readers to your site to which stories to share with them once they’re there. But have you taken user friendliness into account for those searching for something specific on your news/media site?
On-site search is an often overlooked area of the user experience (why this is the case, I’m unsure, other than the fact that there likely seem to be “larger fish to fry”). That’s why I recently sat down with Ophélie Lechat, head of content for SitePoint, a go-to publication for Web developers, to get her take on how important on-site search is to publishers and what you can do to further leverage the data it collects.
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