Facebook goes after Snapchat’s younger users
Facebook is upping its Snapchat rivalry with the acquisition of a mobile face-swapping app.
Masquerade Technologies, a start-up also known as MSQRD, lets users add special effects to faces in photos or videos.
Want to sport an Iron Man helmet in your latest selfie -- as Facebook CEO Mark Zuckerberg did in a video announcing the deal -- or virtually don a panda outfit or wear actor Leonardo DiCaprio's eyes?
With Masquerade, you can.
Soon, you'll also be able to do all that within Facebook properties.
"At Masquerade, we've worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance," wrote Eugene Nevgen, CEO of Masquerade, in a post on the company website. "Now, we're excited to join forces with Facebook and bring the technology to even more people. This is a scale of audience we never imagined was possible."
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