BrandPost: Another Tipping Point: Imagination!
It seems like everywhere I turn these days, I see tipping points. According to Malcolm Gladwell, author of The Tipping Point: How Little Things Can Make a Big Difference, it’s "the moment of critical mass, the threshold, the boiling point" – that instant when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Or as Rich Hughes, a data warehouse marketer at IBM, said in a recent blog: “A tipping point is the crucial junction after which evolution becomes revolution.”
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