Windows 10 upgrade nag: DOA or still kickin'?

Microsoft today declined to confirm that it will end the on-screen campaign that pesters Windows 7 and Windows 8.1 users into upgrading to Windows 10.

Last week, BetaNews reported that Microsoft would halt the campaign after July 29, citing a company statement.

"On July 29 the Get Windows 10 app that facilitates the easy upgrade to Windows 10 will be disabled and eventually removed from PCs worldwide," Microsoft told the website.

Get Windows 10, or GWX in Microsoft shorthand, is the app that the firm downloaded and installed on hundreds of millions of Windows 7 and 8.1 PCs more than a year ago. Starting June 1, 2015, GWX began displaying several screens that trumpeted the free upgrade to consumers and small businesses, and at least initially, let users "reserve" a copy. It was just one part of a multi-pronged strategy Microsoft deployed to aggressively promote Windows 10 upgrades: Other elements ranged from background downloads of the upgrade files to automatic initiation of the upgrade process.

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