The end of iTunes music sales is inevitable
It's inevitable that Apple will pull the plug on digital music sales conducted through its iconic iTunes store, analysts said today.
But contrary to a report by Digital Music News, which cited anonymous sources "with close and active business relationships with Apple," it's very unlikely that the Cupertino, Calif. company has a two-year countdown in the works.
Apple has denied such plans in a rare public rebuttal.
But Apple will shutter its iTunes music business at some point, analysts agreed.
"It's not a matter of whether [Apple stops offering downloaded music via iTunes], but when and how they're going to position it," said Aram Sinnreich, an associate professor at American University who researches the music industry and its transition to digital.
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