IDG Contributor Network: Cue the guerrilla marketing -- FinancialForce rolls out PSA Communities
One interesting aspect of commentating about a number of vendors in a particular space is that I get to sit in the middle of some competitive mud-slinging. Of course, no one really gets offended by vendor A trying to rain on vendor B's parade -- it's all part and parcel of the thrust and parry of the industry.
I remember a year ago when ERP vendor NetSuite was holding its annual SuiteWorld event. FinancialForce, a competing ERP vendor, made a big show of choosing just that week to release a new marketing campaign -- the "FrankenCloud" campaign was all designed to cast aspersions at the alleged complex and badly integrated solution set of its competitor.
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